Why Commercial Real Estate’s Final Conclusion Is An Excellent Tool For Real Estate Marketing Agents

I called Bob and introduced myself and gave him a review of what we were trying to accomplish.

One point, of which you should be aware, is the fact that prior to commencing with this tremendous undertaking, I had never used a computer before. Every institution, for whom I had worked, processed and underwrote their loans manually. The reason my interest was sparked into creating a software for commercial bankers and Realtors was the fact that at virtually every class we had held (through the Academy of Commercial Real Estate Underwriting) a student would ask, "Jerry, why don’t you take your course and build a computer program." My answer, mainly out of fear of not knowing how to use a computer, would be, "it would be impossible to create every scenario or to define every solution for working on commercial real estate loans or investments. However, after hearing this question for over five years, I couldn’t resist the temptation to try. I contacted a couple of our instructors, one of whom was Kathy Conroy an MAI appraiser who had been teaching our students on the techniques of R-41B. Kathy was computer savvy, as most appraisers were - even back in those days - and her comment was, "well, at the low price you are going to ask for the program, you will sell a lot of copies out of curiosity. I don’t know of anything on the market that does what you are setting out to do." And, with that encouragement, I was off and running.

Well, the bottom line is . . . Bob was one of the first persons to purchase the program and since 1991 has been a staunch supporter of it effectiveness in analyzing commercial real estate investments. In fact, I spoke with him just a few days ago and he is still espousing its merits. "Jerry," he said, "your program is so great to use because it covers everything a realtor needs to present to their clients or potential listing customer and it is so darn easy to use."

If you would like to know how Bob feels about the Final Conclusion, go to our "Testimonials" and read about one of the large listings he obtained utilizing the program.

In 1997, I was interviewing Mr. Tom Parks, continuously the leading commercial real estate salesman for Century 21 (in the entire Southeastern US), who works for Bill Nye Century 21 in Dade City, Florida. Tom was a guest on my "Let’s Talk Real Estate" radio show one evening and had been using the program since about 1993. Much like an attorney, a live talk show host should never ask, on live radio, a question to which he does not already know the answer. However, Tom is such a good conversationalist that for a moment I almost forgot we were on the air. After hearing about the millions and millions of dollars worth of real estate he had sold over the past few years, I ask him on how many of those projects did he use the software to develop his presentations? He look at me, somewhat incredulously, and said, "Every single one!"